DO-IT-YOURSELF PR PACKAGES

4-Week DIY PR Services for Established Experts

$2000

WEEK 1

Figure Out Your Brand Message & Story

 

WEEK 2

Work Together to Identify Your Target Audience

Work Together to Identify Your Target Platforms

 How to Find Editorial Calendars (PDF)

How to Figure Out Who to Contact at Platform (PDF)

 

WEEK 3

How to Write Pitch (Do’s and Don’ts)

Importance of Follow Ups

How to Book Interviews 

How to Prepare for an Interview Once Scheduled (PDF)

 

WEEK 4 

How to Plan Events and Include Media in Events

How to Get the Event for Free

Social Media Growth (PDF)

8-Week DIY Expert Creator Course 

$2800

WEEK 1

Figure Out Your Area of Expertise 

Gather All Expertise Credentials

Identify Niche Within Expertise

How to Make Your Bio Stand Out

 

WEEK 2

Moving from Self Proclaimed Expert (SPE) to Subject Matter Expert (SME)

Identifying Best Method(s) of Sharing Expertise

Assign Content to Be Created and Shared on Platform (blog, vlog, ebook, hardcover, etc) 

 

WEEK 3

How to Assess Social Media Platforms

How to Update Website to Showcase SME

Importance of Appearing on Other Sites as SME 

 

WEEK 4

How to Create Effective Media / Speaker in One Sheet

How to Create Signature Talk

How to Pitch Event Planners (PDF) 

 

WEEK 5

Figuring Out Brand Message/Story

 

WEEK 6

Work Together to Identify Your Target Audience

Work Together to Identify Your Target Platforms

How to Find Editorial Calendars (PDF)

How to Figure Out Who to Contact at Platform (PDF)

 

WEEK 7

How to Write Pitches (Do’s and Don’ts)

Importance of Follow Ups

How to Book Interviews 

How to Prepare for an Interview Once Scheduled (PDF)

 

WEEK 8

How to Plan Events and Include Media in Event

How to Get the Event for Free

Social Media Growth (PDF) 

 

ADD-ONS

Working with a Literary Agent

Publishing Your Book

Rocking Your Social Media

© 2019 by Harlow Publicity

info@harlowpublicity.com

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