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“Identity is cause; 
brand is effect.”

Larry Ackerman

BRANDING & IMAGE

 

 

The Branding and Image division of Harlow focuses on creating and implementing strategic communication campaigns for a wide variety of performers, entertainers, authors, films and products.

 

We specialize in: 
Ongoing strategic counsel

Media relations

Studio, network, charity, and corporate liaison

Event planning

Product launches

Event and tour support

Crisis management

Film screenings

Red carpet events

 

Our goal is to create clear, concise, and credible communications campaigns for our clients that rise above the clutter in a media-saturated world. To this end, we maintain strong relationships with both global and regional media, and we use those relationships—along with intuition, instinct, and intelligence—to develop and secure a client’s public image. In addition to supporting a client’s primary goal, our talented publicists also provide communications guidance for outside interests, such as charitable organizations, endorsements, and new business ventures.

We take great pride in the depth of our client relationships. We listen, question and evaluate with an open mind unrestrained by conventional wisdom—and then work to develop creative communications campaigns that are uniquely designed and executed to help clients achieve their particular professional and personal goals.

DIGITAL STRATEGY

 
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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Whether navigating the complex landscape of social networks, or feeding the web's insatiable appetite for content, we work with clients to leverage the internet and build awareness that motivates consumers.

 

Our services include:

Interactive Marketing

Strategic consulting

Online press /publicity

Social media marketing

Social content

 Viral marketing

 

Creative Services:

Campaign development

Design services

Website development

Content-rich ads

SEO/SEM campaigns

Video production

 

Media:

Market segmentation research services

Media planning/buying

Web, social media, mobile, in-game advertising

Search engine marketing and optimization


In today’s online environment, audiences are so fragmented that traditional mass-marketing tools, such as banner ads, no longer elicit the response they once did. Moreover, user-generated content is notoriously difficult to place, harness, and leverage for marketers. Harlow tackles these challenges by combining our hands-on interactive experience with fresh cutting-edge quantitative and qualitative research to skillfully deliver the right message to the right audience. Our strategic recommendations allow clients to engage in the conversation…and, most importantly, produce results!!

© 2019 by Harlow Publicity

info@harlowpublicity.com

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