“Identity is cause;
brand is effect.”
BRANDING & IMAGE
The Branding and Image division of Harlow focuses on creating and implementing strategic communication campaigns for a wide variety of performers, entertainers, authors, films and products.
We specialize in:
Ongoing strategic counsel
Studio, network, charity, and corporate liaison
Event and tour support
Red carpet events
Our goal is to create clear, concise, and credible communications campaigns for our clients that rise above the clutter in a media-saturated world. To this end, we maintain strong relationships with both global and regional media, and we use those relationships—along with intuition, instinct, and intelligence—to develop and secure a client’s public image. In addition to supporting a client’s primary goal, our talented publicists also provide communications guidance for outside interests, such as charitable organizations, endorsements, and new business ventures.
We take great pride in the depth of our client relationships. We listen, question and evaluate with an open mind unrestrained by conventional wisdom—and then work to develop creative communications campaigns that are uniquely designed and executed to help clients achieve their particular professional and personal goals.
“However beautiful the strategy,
you should occasionally
look at the results.”
Whether navigating the complex landscape of social networks, or feeding the web's insatiable appetite for content, we work with clients to leverage the internet and build awareness that motivates consumers.
Our services include:
Online press /publicity
Social media marketing
Market segmentation research services
Web, social media, mobile, in-game advertising
Search engine marketing and optimization
In today’s online environment, audiences are so fragmented that traditional mass-marketing tools, such as banner ads, no longer elicit the response they once did. Moreover, user-generated content is notoriously difficult to place, harness, and leverage for marketers. Harlow tackles these challenges by combining our hands-on interactive experience with fresh cutting-edge quantitative and qualitative research to skillfully deliver the right message to the right audience. Our strategic recommendations allow clients to engage in the conversation…and, most importantly, produce results!!